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LE LABOUREUR

Le Laboureur, or ‘The Ploughman’, is a French, workwear brand, founded in 1956. The company was conceived of by a man named Primo Zalenti in the small town of Digoine in the south of Burgundy, France.

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Le Laboureur: Workwear Rising to the Top

Workwear has been an important part of the garment industry for centuries. Although it was first produced for those who were involved in manual labour, it now takes a much wider position in the market.

In many European countries, workwear clothing came into its own just after the industrial revolution. Suddenly, people were working with heavy machinery. There was a need for durable clothing, specially designed to withstand a heavy day’s toil in the factory.

It wasn’t until the 1980s that workwear started to be adopted by other groups of people. Doc Martens, for example, started as safety boots. Around the eighties, hardcore punks and football hooligans adopted them as part of their uniform.

Le Laboureur follows in this tradition - Primo Zalenti’s son Jean Charles sustained a heritage French brand that has provided real workwear solutions as well as people who look for quality and classic design in their clothes. This commitment is part of the brand’s original ethos, focusing on durable and dependable clothing for local craftsmen. The brand’s roots can be traced back to the eastern French town of Digoine, emphasizing its long-standing tradition of quality craftsmanship.

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