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LE LABOUREUR

Le Laboureur, or ‘The Ploughman’, is a French, workwear brand, founded in 1956. The company was conceived of by a man named Primo Zalenti in the small town of Digoine in the south of Burgundy, France.

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Workwear rising to the top

Workwear has been an important part of the garment industry for centuries. Although it was first produced for those who were involved in manual labour, it now takes a much wider position in the market.

In many European countries, workwear clothing came into its own just after the industrial revolution. Suddenly, people were working with heavy machinery. There was a need for durable clothing, specially designed to withstand a heavy day’s toil in the factory.

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