GEORGE COX

George Cox is a fifth-generation British shoe maker, known for its ‘Creepers,’ which have become synonymous with the punk movement thanks to icons like Malcolm McLaren and The Sex Pistols. Today, the shoes transcend fashion; they’re part of a lifestyle and not merely a design statement. The company was established in 1906 by brewery worker George James Cox as a side business. It was his son, George Hamilton Cox, who took the company into the fashion business in the years after WWII, targeting what was then a new consumer group, the teenagers.

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Very few companies thriving in the current market can proudly present themselves as the ones that stayed true to their original designs while attracting the attention of millions of people from around the world even nowadays, with 21st-century fashion being widely different from what was popular at the beginning of the past century. George Cox managed to preserve its authenticity, craft, and independent values, while at the same time pushing the limits of shoemaking crafts and design concepts to the edge.

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