Design Philosophy – Where Tradition Meets Modernity
The designs of 11.11/eleven eleven are inspired by the rich heritage of traditional craftsmanship, yet they are reimagined with a contemporary twist. This blend results in pieces that feel both familiar and fresh. The brand’s design ethos is centered around relaxed, gender-neutral silhouettes that transcend cultural and geographic boundaries, making their creations truly global.
Commitment to Sustainability and Eco-Friendliness
11.11 is at the forefront of sustainable fashion, with a strong emphasis on reducing environmental impact. The brand’s dedication to sustainability is evident in its use of indigenous cotton, 100% natural dyes, and eco-friendly production methods. They collaborate with rural artisan communities, the brand not only preserves traditional craftsmanship but also supports sustainable livelihoods.
Artisanal Techniques at the Heart of 11.11 eleven eleven
One of the most distinctive aspects of 11.11 is its dedication to artisanal techniques, which breathe life into every piece. They employ heritage techniques such as:
Hand-Spinning
Transforming raw cotton into yarn, giving each fabric a unique texture and character.
Handloom Weaving
A meticulous process that produces fabrics with intricate patterns and designs, often impossible to replicate by machines.
Hand Painting
Each piece is treated as a canvas, with artisans hand-painting designs that make every garment one-of-a-kind.
Miniature Tie-Dyeing
A labor-intensive technique that creates intricate patterns, adding depth and individuality to the fabric.
Quilting
Hand-stitched details add layers and dimension, showcasing the brand’s dedication to craftsmanship.
Materials Used – Natural and Ethical Choices
11.11 eleven eleven is renowned for using high-quality, natural materials. The brand primarily uses indigenous organic cotton, which is not only soft and breathable but also gentle on the skin and the planet. Their commitment to eco-friendly practices extends to their plant-based dyes, which are not only safe for the skin but also return nutrients to the earth after use.
11.11 Clothing's Product Range
The brand offers a diverse range of products that blend traditional craftsmanship with modern aesthetics:
Clothing
From relaxed silhouettes to more tailored options, 11.11 caters to various tastes for both men and women. Their pieces transition seamlessly from day to night, making them versatile and timeless.
Accessories
Thoughtfully crafted, the accessories range features scarves, bags, and more, each designed with the same commitment to quality and sustainability.
Home Décor
Bringing artisanal craftsmanship into the home, 11.11 eleven eleven offers quilts, cushions, and other décor items that add a touch of elegance and warmth to any space.
A Focus on Slow Fashion and Small-Batch Production
Unlike mainstream fashion brands, 11.11 embraces the concept of slow fashion. Each piece is produced in small batches, ensuring that every garment is meticulously crafted. This approach not only reduces waste but also ensures that each item is unique, maintaining the brand’s commitment to quality over quantity.
To collaborate with Artisan Communities
Central to 11.11's mission is its partnership with artisan communities across India. These skilled artisans work from home or within their communities, using traditional equipment and methods passed down through generations. This approach allows the brand to support self-sufficient communities while preserving invaluable craftsmanship. The team works closely with skilled artisans from rural communities to create unique and sustainable products.
The Minimal Carbon Footprint Approach
The artisans working with 11.11 eleven operate in remote areas with some of the smallest carbon footprints on the planet. Many of these communities grow their own food and work in harmony with nature, making the production process inherently sustainable. By choosing 11.11, you’re not only investing in beautiful garments but also supporting a model of living that respects the environment.
Designers Behind 11.11 eleven eleven
The brand's creative vision is spearheaded by Mia Morikawa, a graduate of Central Saint Martin’s University of the Arts, London, and Shani Himanshu, who holds a Master’s in Fashion Design from Domus Academy, Milan. Together, the team blends their expertise in design and fashion to create collections that are a testament to craftsmanship, sustainability, and innovation.
The Brand’s Standout Pieces
11.11 eleven eleven is known for its classic yarn-dyed garments, which showcase their mastery of color and texture. The hand-embroidered quilts are another highlight, exemplifying the brand's dedication to detail and craftsmanship. These pieces stand out not only for their beauty but also for the story they tell.
Who is 11.11 eleven eleven clothes For?
This brand appeals to fashion-forward men and women who value sustainability, quality, and timeless design. It's perfect for those who seek unique, high-end pieces that align with their values and appreciation for artisanal craftsmanship.
